Zeta Global Holdings Corp. (NYSE: ZETA)

This lawsuit is for anyone who acquired securities in Zeta Global Holdings Corp. (NYSE: ZETA) from February 27, 2024 through November 13, 2024.

The lawsuit alleges that the Company and certain of its executives violated federal law. Specifically, the lawsuit alleges that, throughout the time period mentioned above, the Company misled investors regarding its financial condition. More specifically, the lawsuit alleges that the Company misled investors by failing to inform investors that the Company was operating consent farms, and that those farms were primarily responsible for the Company’s growth.

On November 13, 2024, Culper Research published a report alleging, among other things, that Zeta has “formed ‘two-way’ contracts with third party consent farms wherein the Company simultaneously acts as both a supplier and a buyer of consumer data, not only allowing the Company to flatter reported revenue growth, but raising round tripping concerns.” The report further alleged that the Company has “quietly spun up its own network of consent farms i.e., sham websites that hoodwink millions of consumers each month into handing their data over to Zeta under false pretenses, baited by job applications, stimulus money, or other rewards that simply do not exist.” The report asserted these consent farms have “driven almost the entirety of Zeta’s growth over the past 2+ years and now represent 56% of reported Adj. EBITDA.” On this news, the price of the Company’s stock dropped precipitously on unusually heavy trading volume.

The Law Offices of Howard G. Smith seeks to recover damages on behalf of class members. If you acquired securities in Zeta Global Holdings Corp. (NYSE: ZETA) from February 27, 2024 through November 13, 2024. you may join the lawsuit by submitting your information online, or you may call the Law Offices of Howard G. Smith and speak to Mr. Smith directly to learn how he can protect your rights.